. . . must be this Spike Jonez-directed ad for the Gap, linked to on Jeffrey Wells's Hollywood Elsewhere.
As Wells (accurately) writes:
[I]t's supposed to be about the coming of a new design for all the Gap stores, but it's obviously about some- thing much more than that. With the music of Edvard Grieg's "Peer Gynt Suite" playing on the soundtrack, it's about rebellion, revolution... rage against corporate cultural domination. I'm frankly surprised that the Gap people approved it because the piece is clearly a Fight Club thing that says "rise up against corporate suppression of your souls!...assert yourselves as individals...stop submitting!" Amazing. Inspired.
Unfortunately, as Wells found, the Gap went ahead and defenestrated the whole concept by eventually changing the music in the ad:
If you want to see the horribly scored deballed version of this same ad...deballed and trivialized because the "Peer Gynt Suite" has been replaced by a goofy-sounding VH1 pop anthem....an anthem that basically says "something really wacky is going on...woo-hoo!"...if you want to suffer through this de-Spiked corporate compromise version, here it is.
Boooo, hisssss. . . corporate weenies suck.
Oh well. I'll still imagine tearing apart a Gap store. That is, until, I actually physically do tear apart a Gap store, on general principle ($45 for a t-shirt?!? Eff you, Gap!).